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Alan Elkin, CEO Of World�s Largest Corporate Barter Company, Keynote Speaker For IRTA�s 31st Annual Convention

The International Reciprocal Trade Association�s executive director Ron Whitney has announced that Alan Elkin, CEO of Active International, will deliver the keynote address during the 2010 IRTA convention to be held October 28 - 30 at the Pittsburg Hilton in Pennsylvania. �Alan Elkin is charismatic and an incredible speaker, his keynote address will definitely be a highpoint of the convention,� offered Whitney.

Active International, a corporate barter company, is the world�s largest barter company with a gross trading volume of more that $1.4 billion and 400 employees manning offices in eleven global locations.

�Members of the barter industry will come from all over the world to listen and learn from directly from Alan,� said IRTA president David Wallach. �His expertise in the corporate barter arena will provide invaluable information and education to those who attend the 2010 ITRA Convention.�

Alan Elkin began his career in the media industry at Kaiser Broadcast, which, under his direction as Senior Vice President of Sales, later became Field Communications and then Katz Media Group � the largest media representation firm in the United States. (A native of New York, Alan received his B.A. degree from Brooklyn College.)

He is a member of the Barter Hall of Fame and has been awarded the Entrepreneur of the Year Award by Ernst & Young, and has received the Averell Harriman International Trade Award and the British American Business Inc. (BABI) Award in recognition of Active�s global accomplishments. He also served as president of the Corporate Barter Council for the International Reciprocal Trade Association, and served on the IRTA Global Board of Directors for 10 years.

Elkin has made community involvement a priority. Active Cares, the company�s charitable activity created in 1997, has provided contributions to over 600 charities. In 2005, he received the Medal of Honor from Good Samaritan Hospital for this work, and in 2006 the company acquired the naming rights for the Active International Cardiovascular Institute at Good Samaritan Hospital.

Originally founded as a corporate trading company more than 25 years ago, Active International acquires underperforming assets, such as inventory, real estate and capital equipment. Thus helping its clients use these assets to fund normal business expenditures and create cash savings and economic benefits that otherwise would not have been achieved.

The International Reciprocal Trade Association is a non-profit organization committed to promoting just and equitable standards of practice and operation along with alternative capital systems within the modern trade and barter industry, and raising the awareness and value of these processes to the worldwide community

For more information on IRTA click here.

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