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Active International Brokers NASCAR Sponsorships

Active International, headquartered in Pearl River (NY), completed two sponsorships at this year’s Daytona 500 held in February.

Active’s efforts enabled the Ladies Professional Golf Association (LPGA) to make its first venture into NASCAR Nextel Cup sponsorship as the primary sponsor of A.J. Foyt Racing’s #14 car.

Driven by Larry Foyt, the car featured images of three prominent tour players—Laura Diaz, Cristie Kerr, and Natalie Gulbis. The LPGA traded on its own sponsorship inventory which included media and hospitality.

Their newly-acquired Jonny Cat brand was featured on the hood of the Jimmy Spencer driven Ultra Motorsports #7 car. Oil-Dri obtained the sponsorship of the car with a combination of cash and Active trade credits.

Oil-Dri Corporation is the world’s largest manufacturer of cat litter, as well as a supplier of products for the industrial, automotive, and agricultural markets.

Founded in 1984, Active International employs 500 professionals in 17 offices in the U.S. and around the world. A BarterNews cover story (issue #56) interviewed the founders of the company, Alan Elkin and Art Wagner.


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