Active International Names Advertising & Technology Veteran Eric Larsen As COO

Active International, the world’s seventh largest media-buying company, has announced that Eric Larsen will replace Fredrick Fuest as Chief Operating Officer. Fuest has been appointed to expand the firm’s global business in a new role as president of its International Division.

Larsen will be charged with implementing an expanded business solutions portfolio by developing a broader array of innovative solutions for Active’s blue chip client roster.

He joins Active with more than 25 years of senior leadership experience in sales, product marketing, marketing/brand building, and general management. His credentials include work with Apple Computer, Gateway, and the WPP Group as president of Wunderman, the world’s largest global direct marketing agency and a subsidiary of Young & Rubicam.

Active International was founded in 1984 and has operations in 16 countries. For more information see www.activeinternational.com.