Active International Names Advertising & Technology Veteran Eric
Larsen As COO
Active International, the world�s seventh largest
media-buying company, has announced that Eric Larsen will replace
Fredrick Fuest as Chief Operating Officer. Fuest has been appointed
to expand the firm�s global business in a new role as president of
its International Division.
Larsen will be charged with implementing an expanded
business solutions portfolio by developing a broader array of
innovative solutions for Active�s blue chip client roster.
He joins Active with more than 25 years of senior
leadership experience in sales, product marketing, marketing/brand
building, and general management. His credentials include work with
Apple Computer, Gateway, and the WPP Group as president of Wunderman,
the world�s largest global direct marketing agency and a subsidiary
of Young & Rubicam.
Active International was founded in 1984 and has
operations in 16 countries. For more information see