Company's Team Of Professional Advisors Should Include A Barter
business owners and entrepreneurial managers both face a common
challenge...they operate in isolation much of the time! And that
can be frustrating, because one lacks the opportunity to share
one's management ideas (or burdens) with others.
all, you can't discuss your firm's problems with employees regularly,
or you will undermine the management authority necessary to operate
your business. Likewise, sharing your concerns with a spouse or
other family member is tough, because the emotional considerations
can easily affect their business advice.
other options exist that can provide you with experienced and
objective views from an outside perspective. It's available when
you assemble a n informal team of professional advisors. This
group can be put together without incurring significant expenses,
because most of the time they will benefit from the relationship
they have with you.
the ordinary course of business you will have regular contact
with your banker, an accountant and your attorney...the latter
two services available through your trade exchange. They will
form the beginning core of your team.
formal meetings between them need ever occur. In fact, you not
only gain the same benefits when working with each member independently,
but you'll obtain a different perspective than what you might
otherwise get in a group setting where they may feel compelled
to provide a consensus opinion.
you shouldn't limit your advisors to a banker, accountant, and
attorney, because although important they often don't provide
the necessary vision or entrepreneurial experience which you will
need to build your business.
These Other Valuable Advisors To Your Team
are four other outsiders you will want to bring on board. The
first is an entrepreneur, he or she should be someone who has
actually "done it," enabling them to look at your business risks
and opportunities with a unique perspective. (Don't choose a friendly
competitor, you should not share proprietary information with
in a long term customer as a member of your team, too. He or she
will provide invaluable help developing company standards that
ensure your firm's continuing success. Some companies form committees
of their better customers which meet periodically to discuss your
performance. This is easily accomplished when you ask the question,
"What can my company do to better meet your needs?"
you shouldn't hesitate to ask a trusted supplier to join your
team. After all, in helping you better manage your company they
can increase their earnings as well! Understandably, they may
already be providing you with product or marketing advice in the
ordinary course of business. But rarely, without asking, will
a supplier go beyond that and give you any additional input.
the final addition to your team should be a barter professional.
Someone from the trade exchange whose advice you value and can
rely upon, because building a business these days is a lot like
running a marathon. In both cases you will inevitably "hit the
wall," going through a period when you need assistance.
a marathon race help comes from people throwing water at the runners.
In the business world hitting the wall requires the infusion of
a four letter word: CASH. Invariably, you are going to need additional
capital...whether to fund your growth, expand your facilities,
or invest in inventory.
barter professional is adept at assisting you in making non-cash
purchases. Every time they help, it enables you to increase your
cashflow. It's that needed refresher that enables you to succeed,
just like a marathon runner. Winning companies rely on a team
effort, and your professional advisors can play an important role
in your company's success.