5 Important Reasons For Repeating
Your Company Message
Possibly you have become tired of seeing or hearing your company�s
advertising messages, and you feel they should be changed more
often, or perish the thought, discontinued.
Here are seven reasons why you should develop a visibility and
continuity in the marketplace:
1) Your audience forgets 99% of what they see and hear within two
Why is this? Because in the USA we�re exposed to more than 3,700
advertising and marketing messages daily. And of those, we pay
attention to about 85. At best we recall and take action on only 12
of those messages.
2) Your market changes constantly.
The marketplace is not stagnant. Because we move, because of better
communication, because we get bored, because we want new challenges,
because we want to dive into new opportunities, the market changes.
When that happens you have to chase it, thus you need to repeat your
3) Test new ideas on a continuing basis...and retest old ideas.
Your marketplace is like an octopus�never staying in one place for
long. You need to find out how to reach it best, and do it in an
4) Talk to your customers on a regular basis.
There is no reason for you to think that your audience remembers
what your offer is. Or why they should respond to it. Reach them
through multimedia, a combination of mail, phone, broadcast, and
hand-outs to keep your message in their minds.
5) You are more likely to be remembered, when it�s time to buy, if
your messages are seen frequently.