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NFL And IBM Put Together Multi-Million Barter Deal Two giants are teaming up to convert nearly 80 years of professional football films into digital form to be enjoyed by players, coaches, and fans. (The NFL archive contains 100 million feet of film that dates back to the 1920s.) The
specifics of the barter arrangement were not disclosed, but the deal
essentially depends on mutually beneficial ad revenue and service swaps. |
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